[Oxxy^Moron]

Hey Testy, I think you are missing what I posted (which you obviously did). It is to point out, that in order to compete with RIM, you have to think outside the box. Meaning, you need to capture new market -- the "mainstream". Obviously, RIM captured the business side where users are mostly professionals. But rethinking and recognizing that in this modern world, to compete with what they already accomplished successfully, Apple need to re-rethink their strategies. That is to do something better than what they already think is "good". You can't beat RIM by being just "good". To capture more users, incorporate what people want and study their future needs -- not sell the brand. If people are buying iPhone because it is an "iPhone" and because is it "Apple" -- nobody really care. Not all people buy product because of brand especially if something better is available out there. So to compete, study what is already working and what is already moving and make it 100x better.