I see your viewpoint but think that they don't see the enterprise as a goal. I think they want to go for the consumer oriented market, yes there is some middle ground where they go head to head with BB (like in BES environments) but I think thye still aim to make the most money but selling a ton of devices. To accomplish this they are look consumer, not enterprise.
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"A computer lets you make more mistakes faster than any invention in human history - with the possible exceptions of handguns and tequila." - unknown
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