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Originally Posted by BMWLotAttendant
You can't afford it. Yeah, I read that somewhere too.
No, I wasn't implying that...I was just wondering....I'm a business major, and in economics we talk about "supply and demand". I'm wondering, if the demand is high (which, I'm assuming it is), how much is TOO high for the price in order to reach equilibrium for the supply?
$500, $550, $600?
I can see myself spending $300, but not $500+. I'm in college, I got other things to worry about.
Although, your average BB owner is probably in a business where email and internet is a must wherever you are, and BB satisfies that target market.
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I would say that they will have to define the target market and BB's marketing plan for that market. Then they will have to guesstimate the number of units of sale and total revenue. I'm sure they will take the elasticity of demand rather quickly into account to level out the pricing for the consumer which may e different than the corporate customer.
C-man
This is a good case study for Economics class to figure out the final product release price.