When I step back and take a look at the big picture in the wireless telecom business, it could be summarized as follows.
Here is in my humble opinion, a good comparison.
1) We all need our cars it's just a fact of life. We get screwed on the price of gasoline by ______________insert your favorite gasoline company.
2) We all need our phones which is also a fact of life. We get screwed on the price of airtime/text/data plans by _______________insert your favorite cell service carrier.
So after it's all said and done, it is what it is........