The screen comes on for a phone call so you can see the caller ID, otherwise it probably wouldn't need to light up either... there is no such thing as a texter ID, so no need for the backlight to come on for every text received...
Furthermore, I don't want to have to sit there and stare at my BB to see when the backlight comes on, just to know there is a text. Use the vibrate feature if you can't hear the alert. I'd personally rather preserve my battery life than the backlight keep coming on every few minutes or so.
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War Eagle!
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