Quote:
Originally Posted by jibi
While you have a great product that has a mass market appeal, as seen by the number of replies and PMs, where do you see it in the market place when RIM *does* offer HTML viewing functionality natively within the Messages application? This functionality is rumored (discussed VERY briefly at WES) to have an introduction before the end of the year, FWIW.
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Hi jibi, that's a fair question.
Firstly, I don't think RIM have a chance of getting anything like this out for a long time. As I said earlier, viewing HTML email natively is not just "a simple app. upgrade for the BlackBerry" - it's an upgrade to a whole enterprise system in use right around the world.
_Every_ BES will need to be upgraded to support this functionality. If your BES doesn't support it, you won't get it. And in turn, every user will probably need the latest OS to have this feature. Got an old BlackBerry? Probably too bad for you. Just a regular business user that doesn't want to go to the pain of upgrading your OS? (I was amazed at how you have to install something on your PC to upgrade your BB). Again, you won't see it.
So my point number 1 in reply would be while RIM internally could do HTML email viewing by the end of this year, it's going to be another 2 years at least (I believe) before you see this functionality supported for you, the end user. We're talking about a worldwide rollout here which not only involves RIM but tons of other big network providers - these guys don't act quick.
Point number 2 in reply is that this isn't a HTML email viewer. It improves ALL your emails (HTML or not). Even regular emails benefit amazingly from this product.
I'm a couple of hours off leaking another teaser which will demonstrate this even more so
Stay tuned...