Figured it out. Basically if you have someone who is a BBM contact and they are "linked" to your contacts then if you send or receive a text from them it shows up in BBM. The way to separate the two is to go into BBM into the contacts section and for each contact, go to Menu and click "Remove Contacts Link" (it's towards the bottom of the menu). Basically this breaks the link between BBM and SMS. I think the only downside is that if you are using the picture from your contacts for BBM it will no longer appear. Note that if you don't see the option and instead see ""Link to BlackBerry Contact" it means the link was never established so there is no need to break it.
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