Without a BlackBerry Data Plan all you will have is voice and SMS. You can also sync your calendar, contacts, notes and tasks with Outlook or some other PIM. Without the BlackBerry Data Plan, you won't have Internet access, PIN to PIN messaging (messaging to another BB directly) or e-mail. So you'll have a phone with decent PIM functionality.
Since so many business people use BlackBerrys, it asks for your Company name. Leave it blank.
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