I did find a nice online special for the Grey one $89 but that was a few months ago. Oddly enough when it arrived it was in an AT&T retail package but the seller was not an AT&T partner.
I got mine last week from eCost for $79. As someone stated, it comes in an AT&T-logo package. It works great with my 8830. It works with voice dialing which is an excellent feature.
Ecost but go through shop.com and get a $5 rebate back from them. They are just the middle man. I posted the link for the discount code somewhere on this forum last week.