No, they don't annoy me, but I do annoy my wife. Of course I do consider that a "perk" of being married. Whenever I see a commercial, or just spot a BB on a TV show or movie, I immediately identify it. Plus I add commentary about whether I've owned that one or not (usually I have). A common response is "Ugh, you're SUCH a GEEK." And I wear it like a badge of honor.